Cause Related Marketing

More and more consumer surveys show that consumers are more inclined to purchase a product that supports a charitable cause. In a highly competitive business market, cause related marketing is an innovative way to differentiate your company and products from the competition, while making a difference in the community.

Partnering with SOS Children’s Villages on a cause related marketing campaign can help differentiate your brand, improve consumer loyalty, attract new consumers and most importantly generate support for vulnerable children and families.



72% of Canadians are more likely to buy goods or services from a company that commits resources to social and community concerns
– Conference Board of Canada



 



68% of Canadians are more likely to invest their money in companies that demonstrate support for the community
– Conference Board of Canada


 



75% of consumers say a company's commitment to a cause is important when they decide which products and services to recommend to others. 



 



Consumers report having more trust in a company that is socially responsible.



 

 

If you’re interested in discussing a cause related marketing program with SOS Children’s Villages contact us at: partners@soschildrensvillages.ca